Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993.
Gucci's material choice, rare elements of design, and quality of production reflect into high-quality products and beautiful accessories, of high desirability. This is what allows the brand to charge high prices and establish additional value to its customers.
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